Loyola launches Fashion Law Summer Intensive focused on brand building

The Fashion Law Project at Loyola Law School, Los Angeles will conduct its inaugural Fashion Law Summer Intensive from July 24-August 1, 2014 on the Law School’s downtown LA campus. The weeklong program -- geared toward lawyers, designers, design students, fashion entrepreneurs and executives -- will focus on the fundamentals of fashion law, as well as the legal and business components of brand building.

“For most fashion businesses – from the upstart to the established label – branding is the single most important factor of success. Loyola’s Summer Intensive will provide participants the tools and know-how needed to successfully develop, launch and grow a brand,” said alumna Staci Jennifer Riordan, executive director of The Fashion Law Project and partner and chair of the Fashion Law Practice Group at Fox Rothschild LLP.

Faculty will include Riordan; Adjunct Professor Deborah Greaves, former general counsel of True Religion Brand; other top practitioners; fashion industry professionals; and branding experts. The course is structured into two parts: It will begin with an overview of fashion law so participants share a common knowledge and will then immerse students into the nuts and bolts of brand building. Notably, the program will include a clinical component where students work through a hypothetical branding case study. To accommodate working professionals, weekday classes will be held in the evening. Participants will be awarded a certificate of completion at a graduation ceremony at the conclusion of the program on Saturday, August 1. MCLE credit will be available.

Program activities will include field trips to LA fashion landmarks. Participants will have ample opportunity to explore LA on their own. Learn more about the program and register at http://lls.edu/resources/events/listofevents/eventtitle,84049,en.html. Members of the media who wish to attend should contact Brian Costello, assistant director of marketing & communications, at 213-736-1444 or brian.costello@lls.edu. 

About The Fashion Law Project

The Fashion Law Project is a comprehensive academic center at Loyola Law School focused on the unique and all-encompassing legal issues affecting the fashion industry in the U.S. and internationally. Its multifaceted design provides programming for several audiences including: law students, design students, legal professionals and fashion industry professionals. Offerings include dedicated fashion law courses and a Sub-Concentration and annual symposia. The Fashion Law Project hosted its first symposium, “One Channel Does Not Fit All: The Fashion Law Implications of Omnichannel Marketing,” on Saturday, March 22, 2014 at Loyola. The symposium examined the unique issues posed by emerging technology and trends in the fashion industry in the areas of privacy, advertising, social responsibility and more. Archived program segments and details are available at www.lls.edu/fashionlawsymposium. Learn more at www.lls.edu/thefashionlawproject or follow the project on Twitter @LLS_FashionLaw. 

About Loyola Law School, Los Angeles                          

Celebrating 50 years at its Albany Street campus in downtown Los Angeles, Loyola Law School is home to prominent faculty, dedicated students and cutting-edge programs. Loyola Law School, Los Angeles strives to instill in students the knowledge they need to excel on their chosen paths. It dedicates itself to preparing students for the rigors of practice with an extensive portfolio of practical-training opportunities, a 16,000-strong alumni network and a focus on social justice. Learn more at www.lls.edu.