About the Marketing & Communications Office
The Marketing & Communications Office at Loyola Law School, Los Angeles handles a range of communications-related tasks, from assistance with school branding to event publicity to media relations. For Loyola faculty, staff and students, it is a resource for telling the Law School’s story – no matter the medium. The office also serves as the first stop for journalists and other external audience members seeking expert commentary, school details or other information.
In the areas of marketing and publicity, the Marketing & Communications Office provides school branding assistance, including provision of official logos, PowerPoint templates and approved fonts. The office maintains editorial and design oversight over the Loyola Law School website and collateral materials. The office coordinates event publicity in conjunction with the Conferences & Events Office. It produces material promoting faculty scholarship and other accomplishments in print materials, as it manages the Summary Judgments faculty blog. It also coordinates external Law School channels such as YouTube and Twitter.
In the area of media relations, the Marketing & Communications Office coordinates media requests and faculty interviews. The office coordinates all on-campus media filming. It distributes media alerts for professor commentary and assists professors in placing op-eds. The office maintains Loyola’s faculty experts directory and tracks its faculty members’ appearances in the media. It is responsible for crafting and distributing press releases about campus news. And it helps coordinate press-related events, such as the school’s annual Journalist Law School.
Lisa O’Rourke joined Loyola Law School, Los Angeles as the executive director of Marketing and Communications in 2009. In her position, she oversees Loyola’s marketing strategy and manages the day-to-day implementation of the Law School’s public relations campaigns. She was named co-chair elect of the Association of American Law Schools' Section on Institutional Advancement in January 2014. Previously, she was a marketing manager for KPMG LLP and worked in development and marketing for the United Way of Greater Cincinnati. O’Rourke has a BA in integrated public relations and an MSA from Central Michigan University. She continues to serve the United Way as a member of the Emerging Leaders Council for the United Way of Greater Los Angeles and also volunteers her time in support of St. Raphael’s School, located in inner-city Los Angeles. Previously, O’Rourke served as a chair for the Junior League of Cincinnati and board member for the non-profit venture Project Lily Pad. She was recently named as a finalist in the Los Angeles Business Journal’s 2012 “Women Making a Difference” list. Her past awards include the KPMG Chairman’s Award for Excellence in Volunteerism-Cincinnati office and 2007 Cincinnati “Forty Under 40” nominee.
Prior to joining the Loyola Law School, Los Angeles staff as deputy director of communications in June 2006, Brian Costello worked as a reporter, editor and producer at an array of media outlets. He spent five years as a talk-show producer for Telepictures Productions, focusing on single-topic programs drawn from news headlines. He was an overnight assignment editor at WBBM-TV/CBS 2 Chicago, where he was responsible for prioritizing story coverage and directing news crews. Before that, he was a writer, producer and editor for a variety of news and magazine websites including TCPalm.com, the online home of a media group that includes WPTV-TV/NBC 5 West Palm Beach. There, he wrote a weekly technology column that appeared in E.W. Scripps newspapers. Costello has a BS in journalism from the University of Illinois at Urbana-Champaign, where he was managing editor of The Daily Illini. Costello holds a JD from Loyola Law School, Los Angeles, where he earned a certificate in the Criminal Justice Concentration.
Caroline Johnston received her bachelor’s degree in English from the University of California, Santa Barbara. She has written for The Daily Nexus and Santa Barbara Magazine. She worked in development for Aldamisa Entertainment, a film production and worldwide distribution company. There, she reviewed film scripts and wrote coverage. Johnston has extensive new media experience. She handles everything from event coverage to blog updating and social media, in addition to other communications tasks.