Fashion Law Symposium

One Channel Does Not Fit All: The Fashion Law Implications of Omnichannel Marketing

EVENT INFORMATION

Saturday, March 22, 2014
Loyola Law School, Los Angeles
919 Albany Street
Los Angeles, CA  90015


Multimedia:

Legally Framed

Adjunct Professor Deborah Greaves, former general counsel of True Religion Brand, set the stage for a daylong discussion of omnichannel marketing by outlining the key concepts during her session "Legally Framed: An Overview of the Laws Affecting Omnichannel Marketing." View a clip above.

Fashion Law Symposium - Legally Good

The panel “Legally Good: How to be Socially Responsible and Why It’s the ‘Right Thing to Do’ for Fashion Brands” considered the rise of social awareness in the production and marketing of fashion. It addressed how companies should position themselves to cover both their legal and ethical obligations in such areas as production standards, labeling and government oversight. The panel included (from left) Dustin Huffine, production development & sourcing consultant, former general counsel of Joe's Jeans;  moderator Staci Jennifer Riordan, executive director of The Fashion Law Project and partner and chair of the Fashion Law Practice Group at Fox Rothschild LLP; Rick Horwitch, vice president, strategy and solutions business development, Bureau Veritas;Bobby Hines, International Trade Specialist, U.S. Department of Commerceand Bruce BertonCEO of B&B International and professor at the Fashion Institute of Design & Merchandising (FIDM). View highlights above or watch the entire session (which was webcast live). (Requires Real Player)

SCHEDULE (all times Pacific Daylight Time)

8:30 – 9:00 a.m.          Registration and Continental Breakfast

9:00 – 9:30 a.m.          Opening Remarks

  • Glyn Milburn, Business Team Member, Los Angeles Mayors Office for Economic Development
  • Vanthi Pham '14, Student Chair, Fashion Law Project, Loyola Law School
  • Sean M. Scott, Senior Associate Dean for Academic Affairs, Loyola Law School

9:30 – 10:15 a.m.        Legally Framed: An Overview of the Laws Affecting Omnichannel Marketing
When embarking into a daylong conference, it is important to frame the issues presented and set a common ground to launch the interactive discussion to follow.  By attending this informative lecture, attendees will become fluent in the legal issues surrounding omnichannel marketing and will have the knowledge to heighten their experience throughout the symposium.

Speaker

  • Deborah Greaves, Adjunct Professor of Law, Loyola Law School & Former GC of True Religion Brand

10:15 – 10:30 a.m.      Break

10:30 a.m. – 12:00 p.m.   Legal Obligations of Being Omniscient (Technology & Consumer Privacy)
Social media has led to new marketing strategies, such as omnichannel marketing, direct-to-consumer marketing, and loyalty/reward programs. This allows fashion companies to acquire even more data about consumers. What is “big data,” and how is it collected, used and stored? What are the risks for companies and consumers? What interests should be protected?

Moderator:    Staci Riordan, Partner, Fox Rothschild LLP & Adjunct Professor of Law, Loyola Law School

Speakers      

  • Elton Graham, VP of E-Commerce, Kellwood Company
  • Jeffrey Kobulnick, Partner, Ezra Brutzkus Gubner LLP
  • Danielle Lowy, Corporate Counsel, JustFab
  • Macala Wright, Digital Consultant, Why This Way

12:15 – 1:15 p.m.        Lunch with Fireside Chat

Did you ever wish you could be in the room when high-level fashion industry players make game-changing decisions, set goals, develop strategy and execute campaigns? Well, here is your chance!  As you dine, we invite you to listen in as Bernard Campbell interviews Crosby Noricks about her journey – starting with the creation of PR Couture, which singlehandedly put Fashion PR on the digital map, to her current success as an entrepreneur, brand strategist and educator of future Fashion PR gurus.  Crosby will also share her favorite tips, tricks and techniques to help point your brand in the right direction and will conclude by answering your questions.

  • Crosby Noricks, Fashion Marketing Strategist, Founder PR Couture
    interviewed by
  • Bernard Campbell, Co-Founder, Fi3

1:15 – 2:45 p.m.          Legality of Influence (Advertising & Disclosures)
Social media/networking platforms, such as Twitter, Instagram and Tumblr, helped turn fashion bloggers into overnight celebrities. Recognizing the immense influence of bloggers, fashion companies started blogger gifting programs, some even paying bloggers to wear their product. Fashion companies are able to reach an audience of millions if the blogger is photographed in the gifted product or even drops the company name in a blog post. Is this considered bribery or false advertising? Does a double standard exist (when comparing bloggers to magazine editors or celebrities/athletes)? What type of disclosures are required for involved parties?

Moderator:    Oren Bitan, Attorney, Buchalter Nemer

Speakers    

  • Candice Hyon, Corporate Counsel of Marketing, Privacy, & Intellectual Property, Forever 21
  • Lauren Indvik, Co-Editor in Chief of Fashionsta.com
  • Rey Kim, General Counsel and Senior Vice President, Legal and Business Development, HALSTON
  • Stacy Procter, Staff Attorney, Federal Trade Commission

2:45 – 3:00 p.m.          Break

3:00 – 4:30 p.m.          Legally Good: How to be Socially Responsible and Why It’s the “Right Thing to Do” for Fashion Brands
Generation Y is very socially conscious in comparison to previous generations. Fashion companies respond to these demands by marketing themselves as being socially aware. “Made in America” and sustainable fashion are examples of initiatives taken by fashion companies. What legal obligations do companies have when they market themselves as being socially responsible (Code of Conduct)? What efforts are the companies taking to assure compliance overseas (audit/monitoring)? Should the government take more/less action (California Transparency in Supply Chains Act)?

Moderator:    Staci Riordan, Partner, Fox Rothschild LLP & Adjunct Professor of Law, Loyola Law School

Speakers 

  • Bruce Berton, CEO of B&B International; Professor at Fashion Institute of Design & Merchandising (FIDM)
  • Bobby Hines, International Trade Specialist, Department of Commerce
  • Rick Horwitch, Vice President, Strategy and Solutions Business Development, Bureau Veritas
  • Dustin Huffine, Production Development and Sourcing Consultant & former General Counsel of Joe's Jeans

4:30 pm                       Reception      

 

* Panelists and times subject to change